ASB’s FastNet Classic Internet Banking website has been named winner of the Business and Finance - Banks and Financial Institutions category at the annual Hitwise New Zealand Online Performance Awards program.
The Hitwise Online Performance Awards recognise excellence in online performance through public popularity and celebrate the most popular websites across more than 100 industries. Hitwise reports on the anonymous online usage and search behaviour of approximately half a million New Zealand Internet users.
“ASB has established a long history of using technology to deliver leading edge products and services to our customers,” says Peter Muggleston, Acting Head of Technology and Operations, ASB. “FastNet Classic was the pioneer of online banking in New Zealand when it launched in 1997, years before its competitors and now boasts over 550,000 registered users.”
“FastNet Classic has been designed specifically for our customers and its evolution continues to be driven by what our customers’ are asking for,” says Mr Muggleston. “For the second consecutive year, this Award from Hitwise once again recognises the excellent job our people are doing to keep the site dynamic and relevant by delivering leading market products and superior customer service.”
Michael Walmsley, Hitwise General Manager of Competitive Intelligence and Search Marketing Services says, “With the dynamics of online marketing continually evolving, the online success of ASB during 2007 is an incredible achievement. Receiving a Hitwise Online Performance Award acknowledges that ASB is amongst the most popular websites visited by New Zealand Internet users, signifying the strength of their online marketing.”
Released ASB Corporate Communications - Debby Bell, ASB, 0274 992 563
Established in 1847, ASB is a full service Bank with over 138 branches nationwide. ASB provides their customers with seamless banking and financial services expertise combined with a comprehensive range of products and exceptional service tailored to meet the needs of over 1,000,000 individual, business and rural customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search, and conversion behaviour of 25 million Internet users. More information about Hitwise is available at www.hitwise.com.